Point 14 target audiences
We found that our kind of audiences called “Alternative”, the group of people who doing things that completely different with mainstream lifestyle.
Moreover, the more specific kind of people that we are looking at is called “Young Alts”. Basically, they would keen on looking at scary things around their life, such as Horror films.
For what they wear:
Bright, random but casual and without too much effort.(as we can see the images)
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For what music they usually listen:
The kind of music they listen aren’t most of the people would like to listen to. For examples: most types of rock, bands like Papa Roach and Three Days Grace. The phase to me means somebody different from the norm without trying to be…




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